Frequently asked questions.

Red Carpet is a curated luxury shopping destination for selected UAE brands. We bring together distinctive, well-crafted names across fashion, jewellery, fragrance and more, creating one refined destination where customers can discover exceptional brands and beautifully considered products.

Every brand featured on Red Carpet is carefully selected to reflect our standards of quality, design and brand experience.

At this stage, Red Carpet is dedicated to selected brands based in the UAE.

Our vision is to create a distinguished destination that showcases the creativity, craftsmanship and sophistication emerging from the UAE.

Red Carpet currently focuses on selected brands across:

Fashion · Jewellery · Fragrance · Bukhoor

Our selection will gradually expand into additional categories that complement the Red Carpet experience.

Founding Brands are among the first selected brands invited to shape the Red Carpet experience.

They represent the standards, creativity and quality we want Red Carpet to become known for from the very beginning.

Founding Brands may receive selected launch privileges such as priority onboarding, enhanced visibility, early campaign opportunities, closer collaboration with the Red Carpet team and preferential commercial terms where agreed.

In return, we invite our Founding Brands to play an active role in the launch: sharing feedback, participating in selected campaigns and introducing their audience to Red Carpet.

Red Carpet welcomes applications from premium UAE brands with a distinctive identity, exceptional products and a strong attention to detail.

Each application is reviewed individually, with consideration given to product quality, design, presentation, consistency, customer experience and overall alignment with the Red Carpet aesthetic.

No. There is no fee to submit a brand for consideration.

Applications are reviewed by the Red Carpet team, and submission does not guarantee acceptance.

Every application is reviewed by the Red Carpet team.

If your brand is selected, a member of our team will contact you to discuss the collection, commercial terms, inventory, creative requirements and the next steps toward joining Red Carpet.

No.

Red Carpet believes in curation over quantity.

Brands may begin with a carefully selected edit of products that best represent their identity, craftsmanship and aesthetic.

Storage and inventory arrangements are agreed individually with each selected brand during onboarding.

Depending on the partnership, an agreed selection of products may be allocated to Red Carpet for fulfilment, allowing us to maintain a consistent and elevated customer experience from purchase through delivery.

Red Carpet coordinates the delivery experience for orders placed through the platform.

Our objective is to provide customers with a seamless experience while allowing our partner brands to focus on what they do best: creating exceptional products and building their brand.

Red Carpet manages the customer-facing return journey for purchases made through the platform.

Return conditions and procedures are agreed with each partner brand during onboarding to ensure a clear and consistent experience for both the customer and the brand.

Yes.

Red Carpet is designed to complement your existing sales channels, giving selected brands an additional premium destination through which to reach and engage customers.

Brands may continue operating through their own website, social channels and other approved sales channels.

Onboarding is carefully coordinated with each selected brand.

Once the necessary product information, inventory details and creative assets are complete, our team prepares the brand for launch on Red Carpet.

Timing may vary depending on the collection and the level of preparation required.

Selected brands are asked to provide the information and creative assets required to present their collection to Red Carpet standards.

This may include product details, pricing, variants, stock information, high-quality imagery and selected video assets.

For certain campaigns, editorial content or creator collaborations, Red Carpet may also request selected pieces or samples. Any such arrangements are discussed and approved with the brand in advance.

Partner brands receive payouts according to the commercial terms agreed during onboarding.

Settlement schedules, commissions and any applicable adjustments are communicated transparently and confirmed before the partnership begins.

Commercial terms are tailored according to the brand, category and partnership structure.

The applicable commission is discussed transparently with each selected brand and agreed before onboarding.